Abstract

This case study, a companion case to "Ampersand Bookstore and Café (A): Surviving the Bookstore Apocalypse", extends the main case (A) by taking the Ampersand story further. While the main case focused mainly on how Ampersand had previously succeeded, this companion case examines how the protagonist might continue to grow and expand the business. Thus, it is suggested to be taught as an extension to the main case (A).

Learning Objectives

Presented with several growth strategy options that were actively considered by the owner of an already profitable and reasonably sustainable small business, students will learn to evaluate and prioritize all options available to drive business growth as well as to provide their own creative ideas.