Abstract

Neat, a fintech company based in Hong Kong, launched its first account in 2016 and has grown up over the years. The company now mainly serves startups and SMEs (small and medium enterprises) by offering credit cards, payment collection, remittance services and startup-tailored solutions. After the outbreak of COVID-19, many countries introduced travel restrictions, lock-down and social distancing measures which gave online businesses including Neat significant growth opportunities. Having successfully secured a US$11 million Series A funding in April and a further US$4 million in August 2020, David Rosa, CEO and co-founder of Neat, is contemplating the next stage of expansion. Should Neat focus on developing new products and services or on expanding the market reach and target developing countries or developed countries?

The case describes the business details of Neat, including company background, its products and services on offer and the different options available for its future development. The case helps students understand the different stages of corporate growth and the status quo of fintech companies in Asia. It provides a learning opportunity for students to analyze and discuss different growth strategies, and they will learn the different business environments fintech companies are facing in developing countries and developed countries.

Learning Objectives

After studying the case, students will be able to:

1. Describe fintech development and challenges in Hong Kong and Asia.

2. Describe basic financial products fintech companies are offering.

3. Understand the phases and constraints of enterprise development.

4. Compare and contrast the challenges fintech companies are facing in developing countries compared to developed countries.