学习目标

After studying the case, students will be able to: • Analyze the innovative models that contributes to Wanda a success in China • Evaluate the challenges for building a world-class multinational corporation (MNC)with a strategic goal for the Wanda group • Examine the concepts and frameworks in global business • Develop winning strategies for the global markets • Recommend branding strategies for Wanda in building a world-class multinational corporation (MNC). How should Wanda build a global brand? Is there a “Wanda Model”? Can emerging market multinationals (EMNC) learn from this innovative model?