This case provides students an opportunity to learn how to assess the competitiveness and profitability of the global computer industry through the SWOT analysis framework. By analyzing the effectiveness of Lenovo’s business growth strategy, enabled by a dual supply chain approach for achieving both responsive and efficient objectives, students will also understand how Chinese companies can successfully transform themselves from operating merely as an OEM to OBM with a recognized global brand.
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1913
This case provides students an opportunity to learn about major concepts of statistical process control, particularly the process control charts, process capability index, and six sigma quality. The protagonist of the case is a third-year business student majoring in operations management, who was working as an intern at Germagic Biochemical Technology (GBT) during the summer of 2021. The intern was tasked with assessing the quality performance of the production process of Germagic 4H Hand Sanitizer, as measured by the actual filled volume within the specifications of 500 ± 10 ml. By using this case study, students can easily relate to the intern’s experience as he goes through the entire process of designing the control charts, collecting the data, ensuring the process is in statistical control and stable, and eventually computing the process capability index to determine how much improvement should be made in order to achieve the six sigma quality.
This case will cover many technical issues in developing process control charts and the process capability index. Students should be able to complete the necessary calculations to develop the X-bar and R charts to monitor the process mean and range. After the process is found to be in control and stable, students can move on to compute the process capability index with reference to the design specifications and then make conclusions about how capable is the current production process to produce quality products. More importantly, students should be ready to discuss many managerial issues that the intern would face, including how to communicate complicated statistical concepts and the implications of six sigma quality for both manufacturing and service businesses to his supervisor, who is interested in expanding the scope of six sigma quality to the company’s other business areas.
1914
(UST102)
This case is based on the situation that SMIC has been facing in 2021 as the world economy attempts to return to normal in the midst of the COVID-19 pandemic. To get a better sense of crisis that the company is facing, a year earlier SMIC had received tremendous scrutiny from the US government due to concerns that the company’s increasing dominance in this industry threatened US interests. Through the discussions of the SMIC case, students will learn how to analyze the competitive situation of a company given the prevailing geopolitical factors as well as how to determine a company’s strategic positioning in its respective industry and then use this analysis to evaluate future strategic moves.
1912
The key objective of this case is to review an innovative product’s supply chain, so as to identify its supply risks and to improve its supply chain resilience. When COVID-19 caught the world off guard in early 2020, Germagic Biochemical Technology (HK) Ltd. (GBT) was ready to introduce its disinfectant products that demonstrated long-lasting properties to eliminate more than 99% of infectious viruses and bacteria. Through testing and certification from different government authorities and health bureaus, the protagonist of this case, Hamilton Hung, co-founder of GBT has been working with partnering firms to build international recognition while exploring the export market.
As a family run industrial business, Chiaphua Industries Ltd. faces many challenges in promoting Germagic products. Without global uniform standards and protocols in long-lasting disinfectant products, some customers are skeptical about their effectiveness. Exploiting the market need, different suppliers have flooded the market with certain products that are less effective than what they claim, while COVID-19 continues its devastation for the foreseeable future. On the flip side, it is also possible that COVID-19 may just disappear like many previous pandemics in human history, and that will cause a big drop in demand of such products. Facing all these challenges and market uncertainties, how could GBT expand into the local and regional markets by creating a more forward-looking, resilient supply chain that allows the company to stay ahead of its competitors? And how can it improve the distribution channels to promote customer products?
1923
The case is based on WeLab Bank (WLB), a virtual bank in Hong Kong, and can be assumed to be set at the time of its writing in mid-2021. WLB has launched its operations in Hong Kong and introduced its initial retail banking products, with additional products to be launched soon or in the pipeline. As one of eight virtual banks in Hong Kong, a market with a very mature banking sector and extensive financial service offerings, WLB is focused on democratizing financial services in Hong Kong. For many people in Hong Kong, managing their personal finances can be a daunting task. In addition to managing their daily expenses, it can be a challenge to sort through various savings and investment products and identify the ones that can best help them reach their long-term financial goals. Hong Kong also has the most expensive property market in the world, so making a wise property investment, either as a primary residence or as a rental property also requires considerable due diligence. Yet many Hong Kong people feel they do not have access to sufficient financial advice to be able to make informed decisions, whether investing in property, selecting savings or investment products or managing their daily finances. For high net-worth individuals in Hong Kong, however, the situation is different as large deposit holdings at a local bank, for example, provides one with access to professional financial advice. Recognizing this discrepancy in financial services locally, the Hong Kong Monetary Authority (HKMA), the defacto central bank in Hong Kong, was hopeful that the virtual banks could leverage their technology resources to provide Hong Kong people of all income brackets with improved access to financial tools to more effectively manage their personal finances.
For Ms. Janice Chung, WeLab Bank’s Manager for Growth Operations and Strategy, the key challenge was identifying the products and services delivered via digital channels that would best meet the needs of Hong Kong people and enable WeLab Bank to distinguish itself in a crowded banking sector in Hong Kong.
1924
The case, based on WeLab Bank (WLB), is set in February 2021, following the Chinese New Year holidays in Hong Kong. WLB, one of eight new virtual banks in Hong Kong, began operations in July 2020 amid a global pandemic.
The de facto central bank in Hong Kong is the Hong Kong Monetary Authority (HKMA), which has been gradually implementing measures to support the development of digital banking in Hong Kong, including the introduction of Open Application Programming Interfaces (Open APIs), which, in principle, would allow Third Party Service Providers (TSP), including fintechs, to gain access to banking customers’ data and utilize that data to provide more targeted and innovative services to those customers.
Traditionally, banks extended their services to customers at their brick-and-mortar outlets, taking in deposits for which they provided interest earnings and generating income on a variety of loan products for which they charged higher interest than on its deposits. Virtual banks, by contrast, extended their services exclusively via digital channels, including mobile banking. With lower overheads, they could provide some services for free or with minimal charges, while offering financial products with higher earnings for customers. With a growing base of customers accessing financial services remotely, the opportunity existed to find new and innovative ways to serve customers through digital-only channels.
The challenge facing WLB and its manager for growth operations and strategy, Ms. Janice Chung, was how to firmly establish itself in a nascent virtual banking market in Hong Kong, while competing with strong traditional banks that were also moving to digitize their banking services. In assessing its strategic options, it could leverage its strong technology infrastructure, open APIs, and the examples of predecessor virtual banks and fintechs in other markets, such as Starling Bank in the UK, Tinkoff Bank in Russia, and Grab in Singapore.
1907
There has been a growing interest in fintech companies in recent years. The case describes how Privé Technologies has grown from a fintech startup to gain a firm foothold in Hong Kong and become a leading innovator in the financial and wealth management industries. The company was co-founded by Charles Wong and Julian Schillinger in 2011. The company uses modules similar to Lego building blocks to enable financial institutions to meet their customers' needs throughout the wealth management process, from customer onboarding, portfolio construction and recommendation to portfolio reporting and execution. With more than 100 staff and 6 offices in Asia and Europe, Privé has served over 60 financial institutions and its system has been used by over 3,000 financial advisors. This case study sheds light on how a fintech startup in Hong Kong can cope with different challenges and how to search and grasp growth opportunities and sell their products and services effectively.
1906
Neat, a fintech company based in Hong Kong, launched its first account in 2016 and has grown up over the years. The company now mainly serves startups and SMEs (small and medium enterprises) by offering credit cards, payment collection, remittance services and startup-tailored solutions. After the outbreak of COVID-19, many countries introduced travel restrictions, lock-down and social distancing measures which gave online businesses including Neat significant growth opportunities. Having successfully secured a US$11 million Series A funding in April and a further US$4 million in August 2020, David Rosa, CEO and co-founder of Neat, is contemplating the next stage of expansion. Should Neat focus on developing new products and services or on expanding the market reach and target developing countries or developed countries?
The case describes the business details of Neat, including company background, its products and services on offer and the different options available for its future development. The case helps students understand the different stages of corporate growth and the status quo of fintech companies in Asia. It provides a learning opportunity for students to analyze and discuss different growth strategies, and they will learn the different business environments fintech companies are facing in developing countries and developed countries.
1905
The case, set in January 2019, deals with how KTZ Express (KTZE), wholly owned subsidiary of National Company Kazakhstan Temir Zholy Joint-Stock Company (NC KTZ JSC or “KTZ”) which is the national railway company of Kazakhstan, handles its dry port operation. KTZE provides logistics services and multimodal transport using its network of warehouses, terminals and airport infrastructure and operates the largest dry port in Khorgos, Kazakhstan. The dry port was designed to serve as a logistics hub between China and Europe that allowed sorting cargo coming from different origins to its destinations by trains. Following the introduction of the Belt and Road Initiative (BRI) since 2013, there has been significant increase in KTZE’s business in Khorgos.
Despite a general increase in business since the announcement of BRI in 2013, the dry port is only operating at 25% of its designed capacity of 540,000 TEUs (twenty-foot equivalent units of standard size containers) in 2018, and the momentum of traffic growth has been slowing down from the previous years. Students take on the role of Ms. Gaukhar Akasheva, Managing managing Director director of KTZE, to explore how the dry port could possibly impact supply chain management in the region, the possibility to change the pattern of logistic flows between China and Europe for some industries, and too firmly establish Khorgos as the major logistics hub in the region. Students are required to devise an action plan on how to attract new traffic and business, and to develop an operating model for optimizing the utilization of the facility in the next four to five years.
1904
This case is one of a series of cases that examines corporate governance in Hong Kong using the financial crises of 2008 that engulfed CITIC Pacific (now CITIC Limited) as the study. The first case dealt with the mechanics of the foreign exchange hedging which caused considerable losses at the company. The present case examines the governance structures at the start of the crisis, and how such structures have changed up to the present. There has been considerable change of the leadership at CITIC and new financial governance committee structures have been formed in order to manage risk. The case poses the question of whether such changes will prevent future challenges when operational and financial risks arise from cross-border activities. Finally, the case considers the role of the regulatory bodies that formulate the rules by which such companies have to operate. The case considers whether the standards that govern the activities of companies in an industry are adhered to or are viewed merely as guidelines since all the competitors are pursuing the same activity.